Brainstorming Session

Intermediate English listening exercise ยท Meetings & Calls

Transcript

Lead: Let us brainstorm ideas for the summer marketing campaign. Remember, there are no bad ideas at this stage. Emma: How about a social media contest where customers share photos using our product? That could generate great user content. Marco: We could also partner with micro-influencers who align with our brand values. Lead: Good thinking. What else? Sophie: What about a limited-edition summer product? That creates urgency and exclusivity. Marco: I like that. Let us also consider a pop-up event in the city centre. We could combine product demos with live music. Lead: Great suggestions, everyone. I will compile these ideas and we will prioritise them in our next meeting.

Comprehension questions

  1. What type of contest is suggested?
  2. What kind of event is proposed?
  3. Who suggested a social media contest?
  4. What are they considering to create urgency and exclusivity?

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