Business Case Study Presentation

Intermediate English listening exercise · Academic Presentations

Transcript

Maria: Good afternoon. Our team analysed the rise and fall of a major streaming service. We examined their business model, competitive strategy, and the decisions that led to their decline. Tom: The company launched in 2018 with an aggressive pricing strategy, offering unlimited streaming for just five dollars a month. They attracted twenty million subscribers in the first year. Maria: However, their content acquisition costs were unsustainable. They were spending two billion dollars annually on licensing while generating only one point five billion in revenue. Professor: What was their critical mistake? Tom: They prioritised subscriber growth over profitability. When they eventually raised prices to nine dollars, they lost thirty percent of their user base within six months. Maria: Our analysis suggests that a gradual price increase combined with exclusive original content would have been more sustainable. Companies like their competitors proved this model works.

Comprehension questions

How much did the initial subscription cost?
What percentage of users left after the price increase?
When did the streaming service launch?
How much were they spending annually on licensing?
How many subscribers did the service attract in its first year?